Marketing open source products in commercial environments

Session details
Status: 
Accepted
Session Type: 
Experience level: 
Beginner

Sitting at the intersection of sales, product and marketing, product marketing is a critical aspect of commercially successful open source products. In this presentation we will take a closer look at the core functions, activities and services that ensure companies get the most out of their investment in open source. Topics covered will be:

  • Assessing the market and understanding the audience
  • Channel management, tracking and measurement
  • Community management, developer advocacy and evangelism
  • Sales-enablement materials
  • Positioning and leveraging open source
Schedule info
Session Time Slot(s): 
Monday, May 14, 2018 - 17:15 to 17:50

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